Welcome

The Corporate Research Consultancy (Cape) CC is a boutique qualitative research consultancy. We offer the full spectrum of in-person and digital research methodologies with hands-on involvement in all facets of every project.

Based close to Cape Town, South Africa we keep our fingers on the pulse of worldwide best practices through conferences and our extensive international network of qualitative researchers.

About us

Corette Haf pioneered online qualitative research in South Africa and is one of the country’s leading experts in the field. She has been a speaker at local and international market research conferences on this topic.

Corette has been involved in marketing research for more than 30 years. She holds a BA (Honors) degree in Industrial Psychology and Psychology from the Rand Afrikaans University, now the University of Johannesburg.

Corette spent five years with Research Surveys (Now Kantar) and was the founder of their qualitative division. Corette spent several years in Namibia as managing director of Lintas:Namibia.

Since 1993 she has managed her own specialist qualitative research consultancy.

She is passionate about all aspects of qualitative research including customer and employee experience research and is a Certified Customer Journey Architect.

Corette is an active member of Qualitative Research Consultants Association (QRCA) and has served on the board of directors. She was the 2018 recipient of the organization’s prestigious President’s Award.

The Corporate Research Consultancy has access to a wide network of resources, in South Africa and internationally. We offer a highly experienced senior team with whom we have been collaborating for many years.

Clients benefit from the extensive experience of the principal and the team leaders’ personal attention and hands-on involvement with all facets of every project.

Think Global Qualitative

Local insights are required to power global growth and local perspective from country experts leads to valid global results.

Corette Haf is the South African associate of Think Global Qualitative, a global alliance of experienced independent research consultants.

Think Global Qualitative consists of senior expert researchers who know each other and have worked together for years.

SUSAN ABBOTT

CANADA

ILKA KUHAGEN

GERMANY

JAY ZALTZMAN

USA

CORETTE HAF

SOUTH AFRICA

Sofia-Costa-Alves

SOFIA COSTA ALVES

BRAZIL

hanaklouckova

HANA KLOUCKOVA

CZECH REPUBLIC

pil

PIYUL MUKHERJEE AND PIA MOLBACK-VERBIC

INDIA

Astrid-2-square-crop

ASTRID VELASQUEZ

MEXICO

veronique

VÉRONIQUE GABORIAU

FRANCE

Jeff Hecker

Jeff Hecker

CANADA

Roben Allong

USA

Rob Volpe

USA

Testimonials

"I would really like to compliment you and your team on the fantastic qualitative research work done on our Namaqua brand last year and especially earlier this year. Your strategic insights have assisted not only in getting us to understand the nature of the wine market consumer in an honest straightforward manner but also in helping the management team at Namaqua Wines SA change the dialogue and become more embracing of our future shopper. Words equate to facts, however the collages of the moods and frames of mind of our shoppers/consumers really went the distance to place everyone of decision making importance on the same page so that a robust strategy could be developed to nurture the future growth of our brand. The future for us is exciting, thank you for the delivery. I look forward to future research projects with CRC." Namaqua Wines SA
GABOR RAPOLTHYBUSINESS ANALYST/MARKETING MANAGER
"With the redesign of Sanlam's new website it was important for us to test the usability of the new site with our different target audiences beforehand. Although this was the very first time that Qualonline performed such research, Corette went out of her way to collaborate with other usability practitioners internationally to find the most effective method and tool for the job. Although the tool, which was specially imported from the USA worked well, it was ultimately Corette's professionalism and extensive experience in the research field that ensured very insightful and useful results. What's more is that we were able to start working with the results there and then. The usability testing definitely assisted Sanlam in ensuring the web site objectives were achieved." Sanlam Group Marketing
MARIÉ ARNOLDI HEAD: GROUP WEB STRATEGY AND GOVERNANCE
“Corette is a pleasure to work with. She is very knowledgeable, a creative problem solver who goes above and beyond, and very easy to work with. In conducting research for us in South Africa, she arranged every detail for a complex project that went off without a hitch. She won over the end client with her can-do attitude and her ability to make things happen. Her work was "spot on" and the final report was comprehensive and well written. I would highly recommend Corette." ORC International
SUSAN BARONSENIOR VICE PRESIDENT
Corette is a longstanding research partner whom we trust as a seasoned expert in her field. We appreciate her insight into people in general, but also into our world, the financial services industry. Over the years, Corette has helped us gain deep insight into attitudes, perceptions, opinions and needs of clients as well as the financial advisers and brokers we deal with. Her work has greatly assisted in informing client value propositions, product development, enhancing client experiences and tailoring communication with clients. We admire her work ethic and the professional way in which she deals with all, from research participants, her partners to colleagues in our organisation. We can recommend Corette without any reservations.
Annemarie MeyerSanlam Client Experience
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Affiliations

We belong to the following professional organisations and subscribe to their standards of best practise and uphold their code of conduct

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Services

For 30 years The Corporate Research Consultancy (Cape) has offered the full spectrum of qualitative research services.

We believe in the value of hybrid methodology to achieve richer learning and deeper insights.

We have used the following methodologies in our research designs:

  • Focus group discussions
  • In-depth interviews (face-to-face and telephone interviews)
  • Ethnographic interviews
  • Remote real time in-depth interviews or group discussions
  • Asynchronous Bulletin Board Focus Groups/ Discussion Boards/ Forums
  • Immersive Research (“Online ethnography”) incorporating online journals and photo/ video diaries
  • Mobile research incorporating mobile journals and photo/ video diaries
  • Longitudinal online panels and private online communities

Contact Us

Corette Haf