The Corporate Research Consultancy (Cape) CC is a boutique qualitative research consultancy. We offer the full spectrum of in-person and digital research methodologies with hands-on involvement in all facets of every project.
Based close to Cape Town, South Africa we keep our fingers on the pulse of worldwide best practices through conferences and our extensive international network of qualitative researchers.
Corette Haf pioneered online qualitative research in South Africa and is one of the country’s leading experts in the field. She has been a speaker at local and international market research conferences on this topic.
Corette has been involved in marketing research for more than 30 years. She holds a BA (Honors) degree in Industrial Psychology and Psychology from the Rand Afrikaans University, now the University of Johannesburg.
Corette spent five years with Research Surveys (Now TNS-Research Surveys) and was the founder of their qualitative division. Corette spent several years in Namibia as managing director of Lintas:Namibia.
Since 1993 she has managed her own specialist qualitative research consultancy.
She is passionate about all aspects of qualitative research but has a special interest in digital and online qualitative methodology.
Corette is an active member of Qualitative Research Consultants Association (QRCA) and served on the board of directors from 2012 to 2016.
The Corporate Research Consultancy has access to a wide network of resources, in South Africa and internationally. We offer a highly experienced senior team with whom we have been collaborating for many years.
Clients benefit from the extensive experience of the principal and the team leaders’ personal attention and hands-on involvement with all facets of every project.
Local insights are required to power global growth and local perspective from country experts leads to valid global results. Corette Haf is the South African associate of Think Global Qualitative, a global alliance of experienced independent research consultants. Think Global Qualitative consists of senior expert researchers who know each other and have worked together for years.
For more than 25 years The Corporate Research Consultancy (Cape) has offered the full spectrum of qualitative research services.
We believe in the value of hybrid methodology to achieve richer learning and deeper insights. Most of our recent innovative study designs included a combination of online methods; a combination of online and in-person methods or a combination of individual and group methods.
We have used the following methodologies in our research designs:
Can vary from unobtrusive observation of participants’ social media activity to more in-depth analysis and analytics.
Also includes user experience research.
Testing how user-friendly a website, app or other device is in terms of: